Assassins creed trailer

How does this trailer target a specialised and a generalised audience?

  • intertextuality - Very similar to Jango unchained(2012) shots of black slaves being whipped, makes links to playstation which viewers recognise
  • advertising the game as not out yet 
  • Black, female protagonist (Avatar, player character or main character) subverts the expectation that the target audience for video games is young, straight white men 
  • New missions, new features targets pre existing fans 
  • common industry practise re-release games to more popular consoles 
  • tackles big ideological issues about race, slavery and colonialism. A touchy subject potentially for the audience but pushes boundaries and increases word of mouth sales
  • High quality animation graphics and locations as well as soundtrack. Very high production vales
  • spin off of the main series 
  • Developed by Ubisoft Montreal, who have experience in creating successful assassins creed games
  • Multi platform release
  • The trailer shares the conventions of a high budget Hollywood film with the narration and voiceover, lots of action/proairetic codes, high quality orchestral soundtrack, which suggests high production values and high quality  
  • set in a historical setting 
  • Created an instantly recognisable brand image which the audience will know 
  • intertextual reference to the castle vania series

 David Hesmondhalgh
It is essential for industries to minimise risk and maximise profit


Pegi:

  •  It is legal for a 17 year old to buy and 18 pegi rated game 
  • Some games have a BBFC certificate, if they have video footage in them 
  • Pegi is an advisory classification system 








How effective is the video game regulation in the UK:
Not effective
online you can lie about your age
The regulation of video games in the uk is entirely ineffective and parents buy it for their children
and this is due to digital technology









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