Radio - LNWH
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Product context Late night woman's hour is a spin off from the long running BBC radio 4 daily magazine program, woman's hour Its a broadcast once a month, late at night, presented by Lauren Laverne and features a number of female panelists Each episode focuses on a particular theme relevant to its female audience Broadcasted Friday nights 11pm, niche audience monthly Late night woman's hour: Cultural - talking about Danish culture, food, social norms, inclusive - 'Hygge' - being cosy with life democratisation - sophisticated lexis British culture is expanding, the domestic Target audience - middle class, middle age women Digital culture Craft - homemade, handmade - domestic Food - home cooking, collective element (Danish) Focus on Ikea, "I knew my marriage was over when we bought an Ikea wardrobe" Home as a sanctuary - historical references, gender roles - After ww2 Men came home to the women - paints a utopia (perfect world)...