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Showing posts from January, 2019

Radio - LNWH

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Product context Late night woman's hour is a spin off from the long running BBC radio 4 daily magazine program, woman's hour Its a broadcast once a month, late at night, presented by Lauren Laverne and features a number of female panelists Each episode focuses on a particular theme relevant to its female audience  Broadcasted Friday nights 11pm, niche audience  monthly Late night woman's hour: Cultural - talking about Danish culture, food, social norms, inclusive - 'Hygge' - being cosy with life  democratisation - sophisticated lexis  British culture is expanding, the domestic  Target audience - middle class, middle age women Digital culture  Craft - homemade, handmade - domestic Food - home cooking, collective element (Danish) Focus on Ikea, "I knew my marriage was over when we bought an Ikea wardrobe" Home as a sanctuary - historical references, gender roles - After ww2 Men came home to the women - paints a utopia (perfect world)...

Death Stranding

The author is dead: People don't recognise the names of the author What the author intended is neither here nor there The audience has ended: The audience reacts to the producers product but they also produce their own products/content therefore killing the audience. As well as that the audience have a vast amount of options as they can choose to leave a review, stream products illegally etc 'End of audience' theories Clay Jenkins: Death Stranding (unreleased) producer famous for eccentric games and his games often break rules  kojima productions, Hideo Kijima https://www.youtube.com/watch?v=PuUQCpCpsk4 Intentionally bizarre iconography and completely lacking in genre conventions    Many invitations for active audiences to create fan theories and to decide what they believe the game is actually about However naturally, this can be disappointing for audiences who do not get what they expect  Actors, famous A list Hollywood actors, and their likenesse...

Target audience for Assassins Creed ||| Liberation

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Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...

Assassins Creed Liberation promotional

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https://www.youtube.com/watch?v=YNd7St7B5uY https://www.theguardian.com/technology/2012/nov/10/assassins-creed-3-liberation-review

revision

3 million copies of women magazine sold every week - wide circulation and mass audience, advert for the soap in woman magazine deliberately trying to get the audience to be soap and reinforced hegemonic beauty standards Adbusters - anti capitalist and culture jamming , high cover price not a mainstream magazine, subversive front cover and deliberately confrontational, not commercial and it's published by themselves, non profit magazine and thats why high cover price as has no adverts

Assassins creed trailer

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How does this trailer target a specialised and a generalised audience? intertextuality - Very similar to Jango unchained(2012) shots of black slaves being whipped, makes links to playstation which viewers recognise advertising the game as not out yet  Black, female protagonist (Avatar, player character or main character) subverts the expectation that the target audience for video games is young, straight white men  New missions, new features targets pre existing fans  common industry practise re-release games to more popular consoles  tackles big ideological issues about race, slavery and colonialism. A touchy subject potentially for the audience but pushes boundaries and increases word of mouth sales High quality animation graphics and locations as well as soundtrack. Very high production vales spin off of the main series  Developed by Ubisoft Montreal, who have experience in creating successful assassins creed games Multi platform release The trai...
Do shows have mass audiences anymore? - There is now a diverse range of choices from the past when there was only one choice of channel to watch - channel 4 started 1982 - Moved from broadcasting to narrowcasting - so tv shows can target specific audiences - Les Revenants going for an international audience on trailers and posters Stuart Hall - Reception theory - How the audience process or receive a product - Negotiated reading - Preferred reading - Oppositional Camille comes home scene  - Subversive to the horror genre - Scary how the daughter has come back to life and the close up of he mums face means you can see the horror in it - Close up shots of Claire's upset face, far too uncomfortable - 'What did i just watch?'  'I thought she was dead?' - Sad for daughter as mum is scared to see her - Enjoyment at having genre conventions exploded - This is nothing like the trailer - Mothers evasive performance - why doesn't she hug Camille? - ...
Sega game gear Sega game gear advert is targeting a heterosexual teenage boys. It doesn't attempt to target a film audience at all implying that video games are only played by men. The adverts suggests that video games are something that you use to pass time. What is a video game? Games that require you to own a particular console Video games tend to target a core/niche market Video games usually have an interactive component  usually played by younger audiences The hypodermic needle model - if you play too many video games, you will become stupid/violent  Vastly more complicated narratives  Often there is an online component to them Huge expenditure of resources much higher recommended retail price (RRP) significantly longer length Games developed for specific hardware, or released multi-platform   Video game production, distribution and circulation   The video game industry is a specialised industry, made for one purpose.  ...