Henry Jenkins - Textual poaching 

Star Trek fan video (Kirk and Spock)
- ships two characters
- Wants her story to come across

Fan - a particularly active fan, they are active participants in the construction and circulation of textual meanings

Fan sub - A subtitle file made by a fan

Comments

Post a Comment

Popular posts from this blog

Target audience for Assassins Creed ||| Liberation

Image
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...
Read more

women and adbusters

Magazines - component two section b: Explore how  the set editions of Woman and Adbusters reflect the historical context of which they were made hegemonic expectations, 2016, 1964, no paid ads, commodity fetishism, sexism, not-for-profit, anti capitalist, anti consumerism,  WOMAN • advert for soap presents a sexualised representation of women - MES of hair and makeup presents the ideology that men will find them attractive if they use the product, anchored by lexis, "darling" could be men speaking to them, reflects the patriarchal society at the time it was made • model on the front cover wears a traditional, floral dress and is wearing makeup - reinforces hegemonic expectations of how women should look, not trying to inspire women to branch out, reflects the historical context as women were expected to look a certain way • lexis in soap advert represents women as delicate - "gentlest lather", emphasised by feminine gesture • the importance of makeup i...
Read more

Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...
Read more