Introduction to audience

Component one Section A: Analysing media language and representation (Kiss of Vampire, Tide advert, water aid advert)

Component one section B: Analysing media industries and audiences (Tide advert and water aid advert)


Why is media so preoccupied with Audience?
Audience reaction affects the producer

Target Audience - The audience that the producer is aiming for

Primary Audience - The specific audience the producer is aiming for

 Secondary Audience - The second group the producer is aiming for

T.A.P (text, audience Producer)  -  Producer encodes text - the audience then decodes the text


Audience:


  • Targeting -  Creating a media text who the producer aims to target a certain group of people
  • Attracting - How the media text gains attention or attracts a certain audience
  • Reaching - How the producer actually shows the text and obtains a wider audience 
  • Addressing - How the media text/producer communicates with the audience 
  • Constructing - Putting together/constructing the audience itself

The last of us:

Target audience - Heterosexual male, gamers, young adults around 17
Mise en scene - Dark and gloomy, use of guns, abandoned mise-en-scene
Binary opposition - light to dark
Characters - young girl (13) not sexualised, older male suggests protection of the young girl
Secondary audience - 12-16 year olds 
Hermeneutic code- Don't know what the characters are looking at, who are the characters, what has happened in the mise-en-scene


How to split up Audiences:
  • Age 
  • Gender 
  • Sexuality
  • Race
  • religion
  • Interests and Hobbies 
  • class (demographics where we put people into groups based on numbers and statistics)
  • Beliefs (ideology)
  • Culture
  • Location
Demographic table

Issues:
  • Not very well defined
  • Unfair
  • Too reductive
  • Tells us very little about the audience 








Psychographics - The classification of people according to attitudes, aspirations and other psychological criteria.



Mcdonalds Advert

Target audience - Pregnant women, different races, working class (watching football), middle aged
Demographic - Working class D
Mise-en-scene - their house, homely, relaxed, outside the house working class area as the shutters on all the building and it seems quite dismal 
Binary opposition - Everywhere is dark and closed until the man gets to Mcdonalds 
















Comments

Post a Comment

Popular posts from this blog

Target audience for Assassins Creed ||| Liberation

Image
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...
Read more

Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...
Read more

Revision session 1 - component 1- Kiss of the Vampire

Component 1 Section A - unseen texts Section B -  (industry and audience) Component 2 - Tv - Online media - Magazines Component 1 section A Explore the ways in which these adverts use representations to position audiences. You should make reference to: How groups are represented Intertextually Genre conventions Viewpoints and ideologies Us trailer  representation of black people  Stereotypes of black people - listening to hip hop/rap music  Genre conventions of horror - soundtrack, instruments played Token white characters - subverts the norm One is old and one is modern One is print one is video There are similarities in how representations position audiences through horror paradigms, however Us focuses primarily on a black family, which is highly subversive/atypical. Plan Stereotypes Binary opposition  mise en scene codes and conventions ( hermeneutic code, symbolic code, referential code of child jaws t-shirt)...
Read more