charity vs high end adverts

The Dior advert uses a long shot to show

 the whole room of the house as well as the woman. The main focus of the advert seems to be the luxurious house rather than the woman. The bright colours draw attention to the advert and the chandeliers have connotations of luxury, expensive and beautiful. The overall impression from the advert is the brand is going to be expensive and the target market is those who are looking to spend their money on an established, luxurious brand.

The charity advert however has a much different approach. The use of the black and white makes the picture seem more dull and dismal showing the audience the real affects of this Childs life. The use of a child creates a sympathetic feeling to the audience who want to help a child in need. This advert uses a lot more text as it is educating the audience on the situation. The phrase "Look at me and tell me Greece is the problem" makes the audience question the situation of the child and how the country is dealing with the crisis.