charlotte media

The world's earliest surviving motion-picture film, called  Roundhay Garden Scene . It's a short film directed by French inventor Louis Le Prince.  The first rotating camera for taking  panning shots  was built in 1898.  The first film studios were built in 1897. The first film was to settle a debate, Edward (1878) Films in the 1890s were normally under a minute long Films started without sound and it was introduced in the 1990s Production Line- (made in factory)  Most editors and directors at first were women but when big money came into it men took these jobs. Le Jardinier et le petit espiègle All done in one take One of first films made no sound 47 seconds long  Classical Narrative Cinema Emphasis of Spatial continuity - The audience always knows where they are at any time Emphasis on temporal continuity - the audience always knows in what order the events have transpired, a...

Short answer questions Name three of Barthes's semiotic codes [1] Hermeneutic code proairetic code symbolic code Briefly  define 'modes of address' [1] The way the audience is spoken to in the media text. Briefly  define 'lexis' [1] The language used in a media text. Which  two  theoretical perspectives have we studied that can be 'credited' to Stuart Hall? [2] Reception Representation Media language How can media language communicate multiple meanings? Make reference to at least two of the following; the  Tide  print advertisement (1950's), the  WaterAid  audiovisual advertisement (2016) and the  Kiss of the Vampire  (1963) film poster. In your answer you must: Consider how genre conventions create meaning Consider how audiences can respond to media language Consider how media language incorporates various viewpoints and ideologies [30] In both the Tide Print advert and the kiss of the vampire adverti...

Exam structure: Underline key terms plan Introduction - Definitions (key terms), Context (background of adverts), Argument (point of view) - (DCA) paragraphs - Use structure (PEE), use media language conclusion - sums up points, couple of sentences Money supermarket advert Man in high heels and tight shorts gender Hegemony - Sexuality Binary opposition - His top half of clothes compared to bottom, Suit on top which is manly and feminine bottom half Adidas advert Gender Hegemony - females shouldn't have hairy legs She got rape threats - the issue was the response  May challenge Patriarchal Hegemony  Key Theory 17 - Stuart Hall - Reception Theory  Reactions to Water Aid advert: Uplifted - Use of the girl singing -may come across as cute and uplifting or creepy so conflicting opinion  Don't really care Positive - Feeling happy for the children, Use of the long shot showing all the coloured buckets Annoyed - on...

Audience Manipulation: The concept of audience is essential to a media product existing, they decide on the success of the product Key Theory 15 - Albert Bandura - Media effects What happens if you: watch too much tv, watch too much youtube, play too many video games? antisocial alters peoples perceptions, may except biased opinions lazy Might take the world less seriously  The hypodermic needle model:  Audience are being brainwashed  producer putting the ideology in peoples head + It could get an important message across - The audience still watches these things and don't go round doing bad things + Its a very simple, easy theory so its easy to blame Mass media: Media which can be spread out to mass audiences  Key Theory 16 - George Gerbner - Cultivation theory  Cultivation theory - Allow the ideology to grow, the idea that prolonged and heavy exposure to (tv) cultivates, as in it grows or develops in audiences "a...

Component one Section A:  Analysing media language and representation (Kiss of Vampire, Tide advert, water aid advert) Component one section B: Analysing media industries and audiences (Tide advert and water aid advert) Why is media so preoccupied with Audience? Audience reaction affects the producer Target Audience - The audience that the producer is aiming for Primary Audience - The specific audience the producer is aiming for Secondary Audience - The second group the producer is aiming for T.A.P (text, audience Producer)  -  Producer encodes text - the audience then decodes the text Audience: Targeting -   Creating a media text who the producer aims to target a certain group of people Attracting - How the media text gains attention or attracts a certain audience Reaching - How the producer actually shows the text and obtains a wider audience  Addressing - How the media text/producer communicates with the audience  Construc...

The Dior advert uses a long shot to show  the whole room of the house as well as the woman. The main focus of the advert seems to be the luxurious house rather than the woman. The bright colours draw attention to the advert and the chandeliers have connotations of luxury, expensive and beautiful. The overall impression from the advert is the brand is going to be expensive and the target market is those who are looking to spend their money on an established, luxurious brand. The charity advert however has a much different approach. The use of the black and white makes the picture seem more dull and dismal showing the audience the real affects of this Childs life. The use of a child creates a sympathetic feeling to the audience who want to help a child in need. This advert uses a lot more text as it is educating the audience on the situation. The phrase "Look at me and tell me Greece is the problem" makes the audience question the situation of the child and how the co...

The conjuring (2013) Mise-En-Scene: Use of long shot of the large house, suggests the house is going to be haunted due to its appearance as well as having empty rooms due to its size The use of the tree and nature has connotations of peacefulness and beauty. But it is contrasting as one of the main images of the tree is dead. This suggests the theme of death in the film as well as 

Narrative - How the story is told and portrayed. Narrator - The person who tells the story. Key Theory 2 - Narratology - Tzvetan Todorov Todorov's theory of Narrative Equilibrium he believes they go in the process of: Establishment of equilibrium (state of balance) Disequilbrium (narrative becomes unbalanced around the middle) Partial restoration of equilibrium (Things almost go back to normal or get better) Narrative of Todrov is moving from one state of equilibrium to another! Narrative types: Multi strand narrative - follows many isolated narratives Single strand narratives - follows a single narrative Non linear narrative - doesn't follow the period of time (non chronological order) Linear narrative - chronological narrative Building Blocks of Narrative: genre conventions character archetype  Mise-en-scene Barthe's codes Binary Oppositions 

Kiss Of The Vampire (1963) - Film Poster Use of connotative features: The font is used to show the Horror theme of the poster as well as the time the poster was created. The fact it looks old and worn fits well with the connotations of vampires being old. Blood suggests death but the colour red also has connotations of romance  The bats have connotations of gothic horror as well as the moon, the castle and the bad weather reflecting the mood Two of the characters may be in a romantic relationship as the male character seems to be holding the female, showing he has dominance over her. The other two characters shows the woman has dominance over the man which is unusual in the 1960s where males were normally dominant over the females. Element of Time: The womens clothes suggest it was the 1960s as they're wearing slip dresses which were common in those times The text also suggests its an old poster as it has a different style to mod...

What do you think has gone particularly well so far this year? What are your strengths? This year I think I have picked up the terms from media and this has helped me understand the subject more. I have enjoyed analysing adverts especially the modern ones and as i enjoy english i think that helps. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I've missed two lessons so i need to catch up on work. I also need to make sure i have enough time for each subject and not spend most of my time just on one. Identify 3 specific targets for yourself for the rest of this year. They can be both academic and organisational goals. If i don't understand something go home and review my notes (key theories) Make sure to hand in all work on time Research more how to use photoshop What grade do you want to achieve in media studies? B grade  ...