Structuralism

Key theory 4- Claude Lévi-Strauss- structuralism

Binary opposition - Where two components, messages or values are presented in direct opposition with one another. Levi Strauss suggested that our perception of the world is based on binary opposition.

Comments

Post a Comment

Popular posts from this blog

Zoella - Media language and representation

Zoella has rebranded herself to Zoe Sugg as she has grown older and changed as a person  Zoella primary account is marketed on youtube  Key terms: Homepage - the main page of the website   Multimodality - Many forms of communication  Hyperlink - Is something you click on to go somewhere else  Hypermodality - Leads us from place to place  'Above the fold' - The idea that when designing a website it needs to be top heavy  Thumbnail - preview image Footer -  copyright and who site is deigned by etc Main navigation/ menu bar - Used to change from one place to the next, user experience  Logo  Carousel - The slider which moves screen down (scrollbar) Banner Ad - The Ads that come at the top of the site like a banner Search Box - Used to search other products (web 2.0, 'Above the fold')  Social Media icons Hyperreality - more real than real Theories we need to know: Semiotics - Roland Barthes Binary Opposition...
Read more

Target audience for Assassins Creed ||| Liberation

Image
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...
Read more

Formation - Beyonce

Image
Conflict in Formation : Conflict with the law - Mise en scene - her on top of the police car- Symbolises rebellion with the law Intertextual conflict - Police persecution of black people  Hanging out of car, conflicts with Beyonce's calm facial expression Contrast between poor, dilapidated neighbourhood and rich antebellum house - Mise en scene - Antebellum dress, dressed like a slave owners wife yet she is a BME signifies cultural appropriation but also demonstrates Beyonce's power over the past  High key spotlight in empty swimming pool, shorts, crop tops, 70's loose afros and librarian glasses  Context:  Formation is the lead single for the album Lemonade The music video was released with the song- directed by Melina Masoukas Won a Clio award Video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America   How does movement encode meaning in formation? ...
Read more