Ideology


Ideology- The beliefs and values of a media text.

What is the function of an advert?
To make the audience feel like they need the product in life, so their life maybe lacking something that they feel they need by seeing the advert. To promote different types of people.

Producer- The maker of a media product.

Dominant ideology- The set of ideas or culture that is most common or widely accepted in a society. It can change over time.


Ideology in the Tide advert

The character is an ideal in society, she is dressed like she's going out suggesting the product is important.

The fact she is hugging the product suggests its important and he love for the product.

The ideology is that she wants to clean and enjoys it.

The fact that the advert is only showing women suggests only women clean.





Maybeline Advert


That makeup should be worn by women and is an important part of their life and you are beautiful if you wear makeup.


The ideology that she wants to apply the makeup.

The text suggests that it need to be done to follow the rules and it has to keep her eyes "in line"

To achieve the standard of beauty you need this specific product.

If women don't wear makeup they are considered unattractive.

You need to uphold the standard of beauty all day so as it lasts all day you don't need to worry about that.






















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