charlotte media

Anchor Spreadable Butter: Young people-Siblings- Male (teens), Female (pre-teens) Elderly Family Dementia  Grandparents  Jamaican/Caribbean  Family is important from wherever you're from. Jamaicans like cooking Jamaican has been selected as the accent is very laid back and chilled Appeals to different people of different groups Teenage boy- body language, hoodie, mid shot Close Family- Mise-en-scene (background drawings and pictures) Children- 2nd generation immigrants Pot Noodle- You can make it Poor people - Working Class - Up North Teenager/Young adult Family Boxers People who don't like cooking Establishing shot - sets the scene - shows working class teenage boy who's the protagonist in the advert Stereotype of up North - Working class Large Family - lots of people in one living room Family- dress very informal - stereotypical working class family - poor Not a glamorous advert Binary Opposition - Bleakness of the Nort...

Key theory 6- Stuart Hall- Theories Of Representation: Representation- The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events (to show something again) Lindt Lindor advertisement - 'Do you dream in chocolate?' Suttle and soothing mode of address Luxurious, close up of the chocolate melted- smooth and pure Background music- strings and classical- soft and smooth and classy Sexualised- close up of face of women, muted lighting, in bed eating chocolate, if you buy it you don't need a man you need the chocolate Transitions between shots- smooth and some movement- fade- innocence  representation of chocolate Superbowl advert break: What groups are represented ethnic diversity Disabilities- They are unstoppable, still living life to the full, the car is strong like the woman, The American Dream (if you work hard, you will succeed) British- American revolution - Cultural code, ...

Ideology- The beliefs and values of a media text. What is the function of an advert? To make the audience feel like they need the product in life, so their life maybe lacking something that they feel they need by seeing the advert. To promote different types of people. Producer- The maker of a media product. Dominant ideology- The set of ideas or culture that is most common or widely accepted in a society. It can change over time. Ideology in the Tide advert The character is an ideal in society, she is dressed like she's going out suggesting the product is important. The fact she is hugging the product suggests its important and he love for the product. The ideology is that she wants to clean and enjoys it. The fact that the advert is only showing women suggests only women clean. Maybeline Advert That makeup should be worn by women and is an important part of their life and you are beautiful if you wear makeup. The ideology that she wants to apply t...

Key theory 4- Claude Lévi-Strauss- structuralism Binary opposition - Where two components, messages or values are presented in direct opposition with one another. Levi Strauss suggested that our perception of the world is based on binary opposition.

Definitions: Z-line - The way you read a text, read in a Z shape (top left to bottom right ) Rule of thirds - An image is split into 3 by 3 squares, so everything should be spread over the squares Headings and subheadings - Text at the top of the page showing what something is about Serif font - with bottom of the font (feet), more formal Sans-serif font - without the bottom of the font (feet), less formal Lexis - The choice of language Mode of address - How the advert wants to address/speak to their audience Tide advert: My first impressions of this advert is it is old and quite vintage especially as its from the 1950s. I think the audience gets this impressions the way the women has her hair styled as well as the advert which doesn't fit in with todays adverts. Also it has the stereotypical woman on the front with the washing powder suggesting that woman are the ones who will use it as they're the housewives. So their target market is aimed...

Advertising print: Codes- Codes are a system of signs, which create meaning. Different codes include- Hermeneutic code (creates mystery and suspense), Proairtic codes (suggests something is about to happen) and Symbolic code (the meaning behind something) . Layout and design-How everything looks and where things are based Composition- Where everything is Images/photographs - camera shot type, angle, focus- Where the shots take place from Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up- The things that go into the scene. Graphics, logos etc Language – slogan/tagline and copy  Anchorage of images and text- Elements of narrative- The way in which a story is told This advert is selling a designer coach handbag. The advertisers have drawn focus to the bag by using a close up shot of the bag. But alongside this they have also used another image showing the mod...

Overall I think the task went well as we used all the shots needed and also got the sounds we needed. The specific shots we used were long shots, high shots, extreme close ups and empty shots. I think we made good use of these shots by setting the scene and letting the audience know the scenario. When put together we created a short suspense film which made the audience wonder what was going to happen next.  If we were to do it again I would save the work frequently as we lost it this time and had to redo it in short time so we couldn't add sounds. Another improvement we could've made was to add the end title but as we had such a short amount of time we ran out. From the feedback we received we were told the extreme closeup of the eye built up the suspense and tension as they knew something was going to happen. We also were told that the cinematography of our work was good which made it easier to edit the film.

Editing- The selection of different clips that can be altered Shot- An uninterrupted sequence of footage Shot duration- How long a shot lasts until it is cut Mise-en-scene- Anything which is put in the scene/shot Cinematography- Everything to do with the caera Low Angle shot- the camera is positioned below the subject High Angle shot- camera is above the subject Shot type- the distance between the camera and the subject Long shot- long distance between the camera and subject Extreme Close Up- very short distance between the camera and subject Positioning- The way in which a text locates members of the audiance Scenario exploring abandoned school Title Stairway to hell Sounds door opening footsteps dripping of water as near water fountain  aircon as background noise lift makes noise lift begins to open

Top five films Kingsman          Mean girls Gone girl Clueless The conjuring  Top five TV shows Orphan black Reign Game of thrones Pretty little liars  Gossip girl  Top five bands The 1975 Best albums of [year/decade] American Teen (khalid) Everybody (logic) starboy (the Weeknd) Best actors Jennifer Lawrence Julia Robberts Emma watson Jennifer Anniston Best music videos Charlie XCX-Boys Katie Perry- Swish Swish  Style icons Cara delevigne Kate Moss Kendall Jenner Top bloggers/vloggers Joe Sugg Emily Canham Saffron Barker Best Youtube channels Zoella Niki and Gabbi  Saffron Barker Best moments in [favourite TV show] Pretty Little Liars season 7- Finally finding out who A was and it was unexpected. Gossip Girl- The ending of Gossip girl when 2 of the main characters finally get married after loads of ups and downs...