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-  Explore the extent to which emergent digitally convergent technology has allowed producers to communicate complex meanings . Make reference to Zoella and Attitude. Plan: - Digital Technology - Anything which involves a computer - Convergence - The coming together of two previously separate media industries - Hypermodality  - Algorithmic marketing - Anchorage  - Shot types (mid shot, close up, long shot) - camera angles  - Click bait - Advertorial  - Layout and design - like a magazine - Social Media - Instagram appeal to a younger audience  - Interactivity (including oppositional readings) - Endorsements/ advertising other products  - Zoella is a stereotype of women - Gauntlet - identity theory  - Capitalist ideology  Zoella - My valentines Pyjama picks: - Binary oppositions - black dog compared to white sheets - Binary opposition - between her age and how she acts and looks to target her ...

Magazines - component 2 section b

"All media products are purely created to ensure financial success " To what extent do you support this statement? Make reference to the set editions of Woman and Adbusters  Knee Jerk reactions: Most magazines are driven through power and profit, for example woman, however Adbusters is a clear exception of this rule. Plan  Not for profit magazine - Adbusters Anticapitalist - Adbusters  Motivated by profit - Woman  Women magazine reinforces hegemonic capitalist norms  Adbusters: Adbusters published 6 times a year - bimonthly frequency  First published in 1989 - self published - Adbusters media foundation  Price - £10.99*UK cover price as no adverts for a niche middle class audience  circulation : 120,000 readership Genre: independent, campaigning, culture jamming  Broadly left wing ideology and anticapitalist  Complete lack of anchorage, and a complete lack of commercial content (detournement, brandalism) Not for...

women and adbusters

Magazines - component two section b: Explore how  the set editions of Woman and Adbusters reflect the historical context of which they were made hegemonic expectations, 2016, 1964, no paid ads, commodity fetishism, sexism, not-for-profit, anti capitalist, anti consumerism,  WOMAN • advert for soap presents a sexualised representation of women - MES of hair and makeup presents the ideology that men will find them attractive if they use the product, anchored by lexis, "darling" could be men speaking to them, reflects the patriarchal society at the time it was made • model on the front cover wears a traditional, floral dress and is wearing makeup - reinforces hegemonic expectations of how women should look, not trying to inspire women to branch out, reflects the historical context as women were expected to look a certain way • lexis in soap advert represents women as delicate - "gentlest lather", emphasised by feminine gesture • the importance of makeup i...

Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...

Revision Component 2 - section A, Humans and Les revenants

"All genres exist and function through a process of repetition and difference " - Use Steve Neale's genre theory to explore this notion in Humans and Les Revenants. [30]  Plan: camera work narrative Editing  Genre fluidity  mise en scene  Introduction(DAC): Neale argues that the genre works through presenting a series of easily identifiable generic paradigms in order to ensure an audience. However, in order to maintain audiences over timer there is also a requirement for the producer to vary genre conventions. Thus all media products exist as a combination of the repetition and difference of genre conventions. I shall argue that both of the tv shows i have studied are simultaneously typical and yet atypical in the ways they present as genre. This is primarily to appeal to both a core and niche audience. In order to explore this I shall be using the examples of Humans , a 2015 channel 4 sci-fi UK Tv series, based off the Swedish sci-fi show real Hu...
Radio - component one section b  Explore how Late Night Woman's Hour appeals to both core and secondary audiences Who is Lauren Laverne?? She is an English radio DJ, model, television presenter, author, singer and comedian. In 2014, Laverne guest-edited Woman's Hour on Radio 4, and in 2015 began hosting Late Night Woman's Hour, a spinoff series. Laverne is a supporter of the Labour Party, and called the Spice Girls "Tory scum" for their support for the Conservatives in the 1997 general election Lauren Cecilia Gofton born  28th April 1978 (age 40) Socio Historical context of the show Late Night Woman's Hour is a late night edition of the long-running, BBC Radio 4 programme Woman's Hour.  It started in 2015 with a one-month pilot run, scheduled twice weekly on Thursday and Friday at 11 pm for one hour. The role of the BBC and it's status as an institution

Video games - component 1 - section B

Key terms Distribution - How a media product is received and gets to the audience Globalisation - Interconnectedness of the world and it  coming together Convergence - The coming together of previously separate media industries Horizontal Integration - Where a corporation owns other corporations in the same industry Vertical integration - When a media institution buys a business in a different stage of production Institution - A company with its own identity Synergy - When two things work well together Digital Technology - Any technology that involves a computer Multimedia integration - The use of digital technology to bring together different industries Conglomeration - Where one business buys out another business to form a big business Explore how ownership has shaped Assassins Creed III: Liberation (12 marks) Plan Ubisoft Montreal - major producer with high production values  Playstation Vita - 2012, A poorly performing console...