charlotte media

-  Explore the extent to which emergent digitally convergent technology has allowed producers to communicate complex meanings . Make reference to Zoella and Attitude. Plan: - Digital Technology - Anything which involves a computer - Convergence - The coming together of two previously separate media industries - Hypermodality  - Algorithmic marketing - Anchorage  - Shot types (mid shot, close up, long shot) - camera angles  - Click bait - Advertorial  - Layout and design - like a magazine - Social Media - Instagram appeal to a younger audience  - Interactivity (including oppositional readings) - Endorsements/ advertising other products  - Zoella is a stereotype of women - Gauntlet - identity theory  - Capitalist ideology  Zoella - My valentines Pyjama picks: - Binary oppositions - black dog compared to white sheets - Binary opposition - between her age and how she acts and looks to target her ...

"All media products are purely created to ensure financial success " To what extent do you support this statement? Make reference to the set editions of Woman and Adbusters  Knee Jerk reactions: Most magazines are driven through power and profit, for example woman, however Adbusters is a clear exception of this rule. Plan  Not for profit magazine - Adbusters Anticapitalist - Adbusters  Motivated by profit - Woman  Women magazine reinforces hegemonic capitalist norms  Adbusters: Adbusters published 6 times a year - bimonthly frequency  First published in 1989 - self published - Adbusters media foundation  Price - £10.99*UK cover price as no adverts for a niche middle class audience  circulation : 120,000 readership Genre: independent, campaigning, culture jamming  Broadly left wing ideology and anticapitalist  Complete lack of anchorage, and a complete lack of commercial content (detournement, brandalism) Not for...

Magazines - component two section b: Explore how  the set editions of Woman and Adbusters reflect the historical context of which they were made hegemonic expectations, 2016, 1964, no paid ads, commodity fetishism, sexism, not-for-profit, anti capitalist, anti consumerism,  WOMAN • advert for soap presents a sexualised representation of women - MES of hair and makeup presents the ideology that men will find them attractive if they use the product, anchored by lexis, "darling" could be men speaking to them, reflects the patriarchal society at the time it was made • model on the front cover wears a traditional, floral dress and is wearing makeup - reinforces hegemonic expectations of how women should look, not trying to inspire women to branch out, reflects the historical context as women were expected to look a certain way • lexis in soap advert represents women as delicate - "gentlest lather", emphasised by feminine gesture • the importance of makeup i...

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...