Mock preperation
Component 1A Ideology: Thoughts, opinions or beliefs In media products, what constructs ideologies? Media language (shot types, camera angles) Who constructs ideologies? Producer Why do producers construct and encode ideologies? They are getting across their ideologies to the audience to manipulate the audience Th ideology of riptide: Deliberately confusing The ideology of formation: Embracing your roots Racism Slavery Hurricane Katrina Include: - Media language - Theorists Media language: Barthes - Semiotic codes - proairetic, hermenuitic and symbolic codes used to create meaning Levi - Strauss - Binary opposition/structuralism - night and day, something cant exist without the other thing Representation: Hall - representation/stereotypes - Re-presentation of a group in society through media codes Gauntlett - Identity - Audience can pick and mix an ideology to suit them best Van Zoonen - Male Gaze/feminist theory - Women are placed in the ...